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Cushman & Wakefield
01 Opportunity Cost
One of the biggest challenges facing business today is
balancing a low-cost environment with a competitive
ability to attract and retain talent. The influence of
Recruitment and Retention is a factor affecting growth,
and the emerging millennial workforce is likely to fuel
the adoption of flexible working culture. By retaining
small, permanent headquarters outside the CBD
supplemented by employee membership with a Flexible
Office operator, businesses can both reduce costs and
increase employee flexibility. Workplace strategies of this
kind will become more mainstream as corporates seek
to retain a competitive balance.
02 Regeneration Effect
Technology communities and talent pools in fringe
locations supported by Flexible Office providers
will attract inward investment and increase value.
Developments including Kings Cross in London and
Dumbo in Brooklyn demonstrate that regeneration is
based on creating vibrant city districts with transport
links, residential, commercial and cultural uses, drawing
a diverse mix of people to the area. Flexible Offices
provide the necessary infrastructure for technology
companies and small businesses, and will play an active
role in these new emerging locations.
03 Asian Growth
With the Flexible Office concept still relatively new
in Asia, there is significant potential for growth to be
realised. Developers SOHO China and Flexible Office
operator People Squared both observe increasing levels
of usage as mobile working becomes more prominent
in Asian culture and have subsequently set their sights
on further expansion. As new cities develop, Flexible
Offices will play an increasingly important role in urban
infrastructure. Recent economic uncertainty in the
region may prove to be another determining catalyst for
the proliferation of flexible workspace.
Three key drivers of future growth