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Cushman & Wakefield
Fuxing creative
@soho_china
Property investor SOHO China has recently piloted its own-brand workspace, SOHO3Q, in
Wangjing, Beijing and Fuxing Plaza, Shanghai, with imminent plans to roll out four new sites. SOHO
intends to embed SOHO3Q across its portfolio of 5.5 million square meters as well as in new
projects, which could make the investor one of the largest Flexible Office operators in the country.
Covering nearly 140,000 square metres in the centrally located Huaihai Road area of Shanghai,
SOHO’s Fuxing Plaza consists of boutique high-end retail and prime offices awarded Gold LEED
certification. SOHO3Q occupies three floors in one of its low-rise blocks and is specifically aimed
at early-stage companies and freelancers. Foregoing the stable income streams and strong
covenants associated with established companies, SOHO3Q has its sights set firmly on China’s
growing market of independent, mobile workers, predicting that a flexible model of work and
workspace for an ‘internet generation’ will be good for business in the long-run.
“For SOHO China, the internet is not merely a tool or a technique, but it is a way of thinking.
Every aspect of our management has gone online from design to procurement, leasing to
energy management. SOHO3Q is a manifestation of this thought process; a new office product
accommodating an Internet Generation.”
Pan Shiyi
, Partner, SOHO China